Rural Expo 2001: International Plowing Match and Farm Machinery Show

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CCI Newsletter, No. 28, December 2001

Rural Expo 2001: International Plowing Match and Farm Machinery Show

by Susanne Richter, Marketing Manager, Information Services and Marketing

The International Plowing Match and Farm Machinery Show is an annual event that includes large displays of antiques, agricultural tools, modern machinery and equipment, industrial artifacts, and numerous exhibits from local museums. This year's show (held in Navan, Ontario, September 18-22) attracted more than 80 000 visitors — many of whom were private collectors and custodians of heritage objects. CCI was there to promote the importance of conservation to this audience, and introduce them to the Institute and the services we provide.

Many CCI staff participated in this undertaking, including marketing, client services, and communications personnel, and various conservators and scientists. Visitors to the CCI booth were treated to explanations and demonstrations of proper cleaning, restoration, and display and storage techniques for personal treasures. Printed information about industrial artifacts, wooden furniture, musical instruments, silver objects, and textiles was distributed, as were free copies of the CAC/CAPC brochures What is Conservation? and Selecting and Employing a Conservator in Canada.

This was CCI's first venture at such a public venue. However, as the Institute moves forward in its role as an advocate for conservation, the experience gained at this event will help direct future efforts.